The debut issue of Modern Aesthetics (www.modernaesthetics.com), a publication dedicated to coverage of minimally invasive cosmetic procedures and targeting Plastic Surgeons, Facial Plastic Surgeons, Oculoplastic Surgeons, and Dermatologists, has been released by Bryn Mawr Communications III, LLC. With the cover focus, “The Art of Branding,” the January/February issue covers topics ranging from marketing and patient retention to price setting and ethical patient selection. Co-chief Medical Editors Heidi Waldorf, MD and Steven Dayan, MD welcomed readers with an editorial that promises, “rich content authored by expert physicians from all corners of the aesthetic spectrum, with topics comprising a range of important issues that affect clinicians today.”