Skinceuticals Uses Viral Video to Raise Skin Cancer Awareness

May 16, 2013

In honor of Skin Cancer Awareness Month, SkinCeuticals will be sponsoring free, full body skin cancer checks at select dermatologist offices across the country. To encourage consumers to get their skin checked before the summer season, SkinCeuticals created a digital video "spot," cast with celebrity and media tastemakers. This minute-long video aims to playfully educate consumers on the serious topic of skin cancer prevention and protection with the simple message to “prevent, protect, and get checked.” Featured in the video are familiar faces and cameos from an eclectic mix of industry insiders including: “Top Chef” host Padma Lakshmi, fashion designer Rebecca Minkoff, NHL star Sean Avery, lifestyle blogger Derek Blasberg, New York society influencer Annabelle Dexter-Jones, and beauty expert Jeannine Morris.

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