Mentor, Medicis Unveiling Joint New Physician Loyalty Program

Mentor Worldwide, LLC and Valeant's Medicis division have entered into a Collaboration Agreement to form a joint physician loyalty program called the M2VP Program (Medicis-Mentor Valued Partner Program), which will include the Mentor line of breast implant products for the aesthetics (non-reimbursed) market and Medicis non-reimbursed facial aesthetics products, including neurotoxin, fillers and skin care. The agreement has a five-year term and is for the US, subject to any geographical expansion that may be agreed upon by the parties. 
Details of the unique program are currently being introduced to doctors nationwide, and will be described in future editions of Practical Dermatology and Modern Aesthetics. The M2VP program rewards utilization of various products across the Mentor and Medicis portfolios. The M2VP program allows participating members to earn points, which establish status within the program and can be redeemed for product purchases. In designing the program, Mentor and Medicis sought to address many of the issues that physicians believe exist with other programs.