Ferndale Healthcare's RectiCare® Cream, intended to resolve all discomfort from rectal and anal conditions such as hemorrhoids and anal fissures, urges colon screening for cancer before individuals reach for their brand. The brand wants to promote individuals to not rush to treat when bleeding and other symptoms occur.

“Consumers experiencing symptoms such as bleeding, soreness and pain are often tempted to self-treat using a variety of over-the-counter preparations. They believe they have hemorrhoids, fissures, or other very common anal-rectal maladies,”said, Katherine Gunn, Product Manager for RectiCare®.

The brand recently entered a three-year contract with Colon Cancer Alliance to help educate individuals of colon cancer and help end the suffering caused by colon cancer.

Visit: www.recticare.comor www.ferndalehealthcare.com for more information.