Joseph R. Williams Becomes Vice President of Global Marketing for Caliber Imaging & Diagnostics

03/26/2014

Caliber Imaging & Diagnostics named Joseph R. Williams Vice President of Global Marketing.

Williams past experience led him to this new position. Previously, he was Director of Market Development at AxsunTechnologies/Volcano Corporation, Senior Director of Global Marketing-Neurosurgery Division at Integra Life Sciences and served as Director of Global Marketing-Visualization Products Division at Smith & Nephew Endoscopy.

"With more and more patients around the world undergoing screening for skin cancers, it is imperative that the global medical community be aware of the latest technical advances in the field. I believe that Caliber I.D.'s VivaScope(R) system offers a tremendous advantage for physicians and patients alike. As Vice President of Global Marketing, I intend to develop strategies in tandem with company management to broaden awareness of VivaScope among healthcare providers worldwide,” Williams said.

Caliber Imaging & Diagnostics is a noninvasive point-of-care imaging technology with numerous applications in dermatology, surgery and research.

"Joe brings a tremendous amount of industry experience and talent to Caliber I.D., and we are truly fortunate to have him helping to shape our global marketing efforts. I am confident his experience and insights in healthcare marketing will allow us to expand VivaScope's influence and sales internationally." Said Chief Executive Officer of Caliber I.D., L. Michael Hone.

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