L'Oreal Partners with Celebrities for New Melanoma PSA


L'Oréal is partnering with Melanoma Research Alliance (MRA) to launch the campaign "It's THAT Worth It™."

Diane Keaton, skin cancer survivor will be featured urging women of all skin tones to use sunscreen. Other celebrities join Keaton in this campaign in print and broadcast PSAs to raise awareness, including: Eva Longoria, Aimée Mullins, and Lea Michele. L'Oréal Paris communications executive, Danielle Macaluso, who was diagnosed with melanoma at age 30 also is presented in the PSAs.

L'Oréal plans to donate $1 to MRA for each supporter who joins Thunderclap, a worldwide tool to further this message, and $1 for each L'Oréal Advanced Suncare product sold in the U.S., ranking up to $250,000 in 2014.

To learn more and join this campaign go to: ItsTHATworthit.org.

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