The Skin Type Solutions® Franchise System Launched by Leslie Baumann, MD


The Skin Type Solutions® Franchise model, just introduced by dermatologist Leslie Baumann, MD, is intended to allow every dermatologist to be the primary source of skincare guidance before a patient makes a purchase, and make the proper skincare regimens available right there at the office.
The Skin Type Solutions Franchise system is described as a turnkey retail concept that allows dermatologists to provide patients with the skincare products necessary for their unique skin type. Based on Dr. Leslie Baumann's scientifically validated patent-pending Baumann Skin Typing System, this brand agnostic education-based retail model provides dermatologists with the products and education necessary to prescribe effective, customized skincare regimens that have been pre-determined and "Skin Type Solutions Certified" by Dr. Baumann. Designed to help dermatologists reap maximum patient satisfaction and profitability with minimal overhead, inventory and effort, Skin Type Solutions is changing the office-based skincare retail paradigm.  
The Skin Type Solutions Franchise system culls from more than 12 skincare brands (some well-known and some available only through the Skin Type Solutions Franchise system). The best products from these lines are mixed and matched to create regimens for each of the 16 unique Baumann Skin Types®, and the doctor can customize each protocol to perfectly match a patient's individual concerns and needs if desired.  
The Skin Type Solutions Franchise system utilizes unused wall or floor space without the need for additional staff. The minimal start-up fee covers shelving, graphics, training and the marketing materials necessary to introduce patients to this innovative new way of shopping for and purchasing skincare products. The "just-in-time" inventory approach minimizes the need for product storage, and the optional online retail store offers yet another revenue stream without additional staffing or overhead costs.  
Skin Type Solutions will have a live store at the Summer AAD meeting in Chicago August 8 and 9. Please visit booth #1716

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