Goldfaden MD Named 2014 CPG Editor's Choice Award Finalist by Informa's SupplySide

September 8, 2014

Informa Exhibitions has named Light Treatment “Dark Spot Corrector” as one of its finalists for the 2014 SupplySide CPG Editor's Choice Awards. Five 2013 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market impact in 20 different categories. Light Treatment was named to the short list in the Skincare category. One winner in each category will be announced at SupplySide West 2014 during the SupplySide CPG Editor's Choice Awards Reception, set for Wednesday, October 8 at the Mandalay Bay Resort in Las Vegas, Nevada. “It is such an honor to have one of our products acknowledged as a finalist in the innovation and market impact category. Due to the high market saturation within the skincare category, we are elated to have our brand standout as a star within the beauty segment,” says Robert Goldfaden, CEO. GOLDFADEN MD is the first physician strength, dermatologist developed, natural skincare line in the industry. The highly efficacious, non-prescription skincare solutions utilize state-of-the-art technologies with active plant cells and anti-oxidant rich botanicals. The Packaging reflects the GOLDFADEN MD sensibility of effective formulas with active botanicals. A balance between contemporary clean design and pharmaceutical DNA highlights the key attributes, while strong messaging conveys to the customer the history that this brand was developed by a dermatologist. For more than 15 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product.

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