In recognition of Skin Cancer Awareness Month in May, dermatologists remind the public to #PracticeSafeSun to reduce their risk of skin cancer.

Fully 76 percent of Americans agree that sun protection is an important healthy habit, yet only 41 percent report regularly protecting themselves outdoors — increasing their risk for skin cancer, according to a new survey from the American Academy of Dermatology.

What’s more, 28 percent of Americans admit they rarely or never use sun protection, and 65 percent of Americans don’t know that shade protects them from the sun’s harmful UV rays, the survey showed.

In recognition of Skin Cancer Awareness Month in May and Melanoma Monday on May 4, the AAD has launched its annual national public awareness campaign encouraging Americans to #PracticeSafeSun to protect themselves and their families from skin cancer, the most common cancer in the United States.

“It is estimated that more than 9,500 people are diagnosed with skin cancer every day, and nearly 20 Americans die every day from melanoma, the deadliest form of skin cancer,” says board-certified dermatologist Bruce H. Thiers, MD, FAAD, president of the AAD, in a news release. “Skin cancer affects more Americans than any other cancer, yet most cases are preventable by seeking shade, wearing sun-protective clothing and applying sunscreen on all skin not covered by clothing.”

The AAD recommends that everyone #PracticeSafeSun and reduce their risk of skin cancer by:

•          Seeking shade when appropriate, remembering that the sun’s rays are the strongest between 10 a.m. and 2 p.m.

•          Wearing sun-protective clothing, such as a lightweight and long-sleeved shirt, pants, a wide-brimmed hat and sunglasses with UV protection, when possible.

•          Applying a broad-spectrum, water-resistant sunscreen with an SPF of 30 or higher to all skin not covered by clothing. Remember to reapply every two hours or after swimming or sweating.

Dr. Thiers also recommends that patients perform regular skin self-exams and look out for the ABCDEs — the warning signs of melanoma:

•  A is for Asymmetry
•  B is for Border
•  C is for Color
•  D is for Diameter
•  E is for Evolving

 “When detected early, skin cancer, including melanoma, is highly treatable, making it imperative to check your skin regularly,” says Dr. Thiers. “To reduce your risk of developing skin cancer, practice safe sun. It only takes a few simple steps to protect your skin from UV, and it could save your life.”