AbbVie is launching Let Me Be Clear, an empowerment platform for people living with psoriasis.
The initiative, which launched on World Psoriasis Day, invites people living with psoriasis to share their story, discuss what freedom from psoriasis would mean to them and access tools to have clear and informed conversations with their physicians.
"Recent medical advancements have made significant improvements in reducing the impact of psoriasis for many people; however, far too many continue to settle for less," says Dominik Hochli, vice president, global medical affairs, AbbVie, in a news release. "We are excited to launch Let Me Be Clear, to help patients recognize the power of their own voice towards getting the best care possible."
Let Me Be Clear also features actionable information and an interactive guide to help people with psoriasis understand their disease, learn about their care options and feel confident discussing goals with their physician.
"The mission of Let Me Be Clear is personal for me because I know firsthand the power of sharing your story and being your own advocate," adds Lianne Hunter, psoriasis patient advocate and Let Me Be Clear supporter. "My psoriasis used to stop me from doing a lot of things, including socializing and enjoying life. One of the biggest ways I was able to overcome that was through connecting with other people like me. The first time I built up the confidence to share my story online, I received such a strong, positive reaction from others living with psoriasis, reaching out to tell me that I gave them the courage to do the same. It's so important for people living with psoriasis to have a place where they can share their experiences and encourage each other, but also have access to tools that empower them to advocate for the best psoriasis care."