Aesthetics Industry Veteran Pat Altavilla Joins Suneva Medical As Vice President Of Marketing

October 9, 2016

 Suneva Medical, Inc., appointed Pat Altavilla as vice president of marketing. With more than 30 years of experience in the aesthetics and medical fields, Altavilla will oversee all marketing aspects for the company, further fortifying the brand's strong leadership position. 

"Pat's experience marketing aesthetics products is unmatched," said Preston Romm, president and chief executive officer at Suneva Medical. "With our focus on growing and solidifying Suneva Medical's position as an aesthetics leader, we feel confident that Pat is more than qualified to help us advance our visibility and strengthen our relationships with key stakeholders."

Early in her career Altavilla served as vice president of international sales and worldwide marketing for Mentor Corporation, a leader in breast aesthetics, where for nearly 20 years she helped the company grow sales tenfold, launch new products, enhance its global market presence and sales training. Following Mentor Corporation, Altavilla worked as vice president of sales, marketing and operations officer at The Plastic Surgery Company. From there, Altavilla co-founded and ran a medical spa, Spa Medicu/Medicus Skin Enhancement, for several years upon returning to a corporate executive position with BioForm Medical, now part of Merz Aesthetics. During her time with BioForm, Altavilla served in numerous positions, most notably, vice president of global marketing where she was instrumental in restructuring marketing, growing sales, creating a practice development program and raising the company's overall visibility in the marketplace.  

Most recently, Altavilla worked for medical technology company ZELTIQ Aesthetics Inc. where she served in numerous leadership roles including vice president of global physician and practice marketing and vice president, global strategic partnerships and practice development. With ZELTIQ, Altavilla was instrumental in developing the brand's global marketing organization as well as growing physician loyalty, enhancing practice development, launching innovative products, and increasing the company's presence.

"Suneva has a remarkable portfolio of truly innovative products with an impressive arsenal of landmark clinical studies," said Pat Altavilla. "As the brand embarks on the next chapter of growth and innovation, I'm looking forward driving and strengthening all facets of its market presence."

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