May 26. 2023 is "Don't Fry Day."

The American Skin Association has partnered with the National Council on Skin Cancer Prevention and its broad coalition of member organizations to designate May 26. 2023 as "Don't Fry Day."

"Don't Fry Day is the perfect way to jump start the summer holiday," says ASA Chairman Howard P. Milstein, in a news release. "We are proud to partner with the National Council on Skin Cancer Prevention and the other esteemed coalition members to get this life-saving message front and center."

Don't Fry Day is a public awareness campaign that aims to reduce the number of new skin cancer diagnoses by promoting sun safety and encouraging people to protect their skin while enjoying the outdoors by:

• Avoiding sunburns and tanning – no tan is a safe tan,
• Generously applying sunscreen (and remembering to reapply every two hours),
• Wearing sun-protective clothing,
• Seeking shade during peak times of the day (typically 10am-2pm), and
• Using extra caution near water, snow, and sand.