The new campaign showcases the multiple uses of Aquaphor Baby Healing Ointment across generations.

Aquaphor is partnering with NBCUniversal and Telemundo personality Giselle Blondet to showcase the multiple uses of Aquaphor Baby Healing Ointment across generations.

"Aquaphor Baby has been part of our family for many years. What you see is a perfect reflection of my relationship with my children and grandchildren," says Ms. Blondet, co-host of Telemundo's La Mesa Caliente, in a news release. "I love that we can show the relationship I have with my daughter, how proud I am to be a grandmother and be able to share what I learned from my mother and grandmother who were an important part of the caretaking of my children. The truth is that we always have Aquaphor Baby in my house. I even carry it in my purse."

Spotlighting the parenting wisdom handed down from grandmother to mother, the new creative features Ms. Blondet with her daughter, Gabriella Pabon, as well as Gabriella's daughter, Olivia. Giselle and Gabriella discuss the many uses for Aquaphor Baby Healing Ointment, from preventing and treating diaper rash to helping to heal dry, irritated skin and minor scrapes.

"Aquaphor Baby offers convenience and value to parents in one essential solution that does so much for babies' sensitive skin," says Patricia Popowich, Brand Director of Aquaphor at Beiersdorf. "Growing up in a Peruvian household, I have experienced firsthand the respect and trust that's given to grandmothers, they are role models, mentors and caregivers in the Hispanic culture. That's why when Telemundo proposed this idea, I immediately felt a strong connection. We are thrilled to see this insight come through in Giselle's personal story and show how her love for, and trust in, Aquaphor transcends generations.  This is our first integration with the Before & Aquaphor campaign, and I am so proud to share the transformational power of Aquaphor with our Spanish-speaking parents."