ASA, Nicklaus Companies, and ahead Partner to Educate Golfers on Sun Safety

Golfers are at particular risk of melanoma and other skin cancers due to cumulative UV exposure which can be 3.5 to 5.4 times the amount of UV radiation needed to cause a sunburn.

Nicklaus Companies and ahead, a provider of premium golf and leisure headwear, are joining forces with American Skin Association (ASA) to raise awareness about melanoma and educate golfers on the importance of sun safety.

Both companies will use their social platforms to provide awareness and educational content. ahead will also donate 10% of all proceeds from sales from their site (https://aheadusashop.com) during the month of May.

ahead will create two unique products for Melanoma Awareness Month – the soft crown sun hat featuring the Golden Bear logo on the front in both Men's and Women's styles.

"We are excited to collaborate with the Nicklaus Companies and American Skin Association to raise awareness about sun safety and sun protection during Melanoma Awareness Month," says Anne Broholm, CEO of ahead, LLC, in a news release.  "Proper headwear has long been a simple, effective way to protect your face, head, neck and ears from UV radiation. Many of our products on aheadusashop.com have a charitable component and we are excited to launch these Nicklaus branded sun protection items in support of ASA."

Golfers are at particular risk of melanoma and other skin cancers due to cumulative UV exposure which can be 3.5 to 5.4 times the amount of UV radiation needed to cause a sunburn. Skin cancers often appear on the head and neck, and men ages 49 and under have a higher probability of developing melanoma than any other cancer. 

"We are grateful to ally common interests and goals to educate the community about melanoma and, look forward to continuing making strides in our efforts with the support of Nicklaus Companies and ahead," says Howard P. Milstein, who serves as ASA Chairman and also Executive Chairman of Nicklaus Companies.

Phil Cotton, C.E.O. of Nicklaus Companies adds, "Nicklaus Companies has a long history of giving back in the communities it serves, and we are excited to partner with ahead and American Skin Association on this effort. The golf community in particular understands the importance of proper skin care, and there is no better time during Melanoma Awareness Month to highlight this critical issue."