ASDS Survey Finds Consumers Prefer Its Members

The 2015 American Society for Dermatologic Surgery (ASDS) Consumer Survey on Cosmetic Dermatologic Procedures – which reflects views on cosmetic medical treatments and ratings for 10 specific procedures – shows the majority of respondents in eight of 10 categories who had visited a dermatologist chose an ASDS member. And in all 10 categories, the majority of respondents indicate they would consider an ASDS member for a procedure.

According to the ASDS, the survey underscores several key factors about why this is the case.

First, the top procedures consumers are considering and the ones that generated the highest satisfaction ratings in the survey all are among the top treatments innovated and performed by ASDS members.

The survey revealed three of the top four procedures consumers are considering are laser and light treatments for skin tightening and wrinkles, laser hair removal as well as laser and light treatments for facial redness and skin tone. ASDS members performed about 2.7 million laser, light and energy-based procedures in 2014, according to the Society’s procedures survey.

Procedures with top satisfaction rates are injectable wrinkle-relaxers and injectable fillers – both core procedures for ASDS members. More than 1.7 million wrinkle-relaxing injections and more than 1 million soft-tissue fillers were performed by ASDS members last year.

“It is no surprise that consumers favor ASDS members in the majority of cosmetic categories,” said ASDS President George J. Hruza, MD, MBA. “Our members are experts in the procedures they are considering most and that yield the highest satisfaction ratings.”

Survey respondents who had cosmetic medical procedures indicated they want to look as young as they feel – or better – for their age. The desire to appear more attractive and feel more confident were the other top factors in their decisions.

Dr. Hruza said those motivations align perfectly with the results delivered by ASDS members, who combined for more than 6 million cosmetic treatments in 2014, according to the procedures survey.

 “Patients understand they can count on ASDS members to expertly perform a full range of cosmetic procedures,” said Dr. Hruza. “The level of training and expertise our members possess has earned their trust.”