The new initiative aims to help alleviate new parents' anxiety about their baby's skin by providing expert advice.

Baby Dove is launching #BabySkin Advice,' on TikTok 

The series provides expert advice from dermatologists and pediatricians to help parents in search of trusted products to care for their newborns unique and delicate skin needs. The #BabySkin Advice series will run from February 28 through March. 

A recent Baby Dove survey reveals that 92% of new moms feel it's stressful when their new baby arrives. And while the stress of caring for a newborn is common, Baby Dove is helping new parents trust their way when it comes to at least one daunting task; taking care of their baby's delicate skin.

Within Baby Dove's TikTok social series, the expert will directly respond to recently posted videos by overwhelmed new parents and offer personalized counsel on a variety of important baby skincare topics like baby's skincare routine in the dry winter months, proper care and considerations for babies with Melanin-rich skin, and more.

Baby Dove is partnering with pediatricians who have decades of experience working with parents to address common and unique skin issues. Experts include:

• Dr. Latanya Benjamin - MD, FAAD, FAAP, Pediatric Dermatologist, Board Certified & Fellowship Trained
• Dr. Amna Husain – MD, IBCLC, Pediatrician, Mother & Lactation Consultant
• Dr. Lindsey Zubritsky - MD, FAAD & Board-Certified Dermatologist

"At Baby Dove, care is at the heart of everything we do - from arming parents with gentle products that care for baby's delicate skin, to supporting new parents as they embark on this exciting journey," says Neha Minj, Brand Director and Head of Operations & Engagement for Baby Dove, US, in a news release. "We are thrilled to join our partners to provide expert advice, trusted resources and deliver on our promise to offer products designed to give your baby's delicate skin ultra-gentle care. From our research, we uncovered that 4 out of 5 parents switch to the Baby Dove Rich Moisture Collection products when they try it. With expert advice, coupled with these products, we aim to give parents everything they need to care for their little one's delicate skin."

."This will be my second year partnering with Baby Dove and I'm impressed by the brand's products and ongoing commitment to 'meeting parents where they are' by encouraging them to trust their way as the seek the right techniques and products to care for their baby's skin," says Dr. Latanya Benjamin. "As a dermatologist with a special interest in caring for melanin-rich skin, I'm eager to not only offer my advice to all parents, but also provide support to parents raising babies of color who often have sensitive skin that's prone to irritation."

"As a professional dedicated to helping parents and families raise the next generation with the best care, I am excited to partner with Baby Dove to share my tips and tricks on baby skincare on an engaging platform like TikTok," adds  Dr. Amna Hussain. "I am here to help parents become more comfortable and feel equipped on this unique journey called parenthood."