The newly formed National Beauty Science Institute (NBSI) aims to promote sustainability, authenticity and green energy in the beauty business.

The group will hold its first Master Class in April 2017 to educate students and consumers on the science and sustainability of beauty – a topic that is especially important to millennials. NBSI President Judith Price made this announcement at a press conference held Monday night at Rockefeller University in New York City.

She also introduced the group’s new advisory board including Holly Andersen, MD, Attending Cardiologist and Associate Professor of Clinical Medicine, New York Presbyterian Hospital, Weill Cornell Medical Center and Trustee, Rockefeller University; Bruno Bavouzet, PhD, Executive Vice President, Research and Development, LVMH Perfumes & Cosmetics;

Sumit Bhasin, Senior Vice President, Research and Development, Coty Luxury; Achim Daub, Global President, Scent & Care, Symrise AG; Elaine Fuchs, PhD Investigator, Howard Hughes Medical Institute and Rebecca C. Lancefield Professor Robin Chemers Neustein Laboratory of Mammalian Cell Biology and Development, Rockefeller University; Josh Ghaim, PhD, Chief Technology Officer, Johnson & Johnson Consumer Companies;  Kurt Schilling, PhD, Senior Vice President Basic Science Research and Advanced Technologies, Estée Lauder Companies, and

Dr. Michèle Vershoore, Medical Director, L’Oréal Scientific Directorate and Dermatologist, Hopital Saint Louis Paris.

“The industry is pushing the envelope of social responsibility and environmental sustainability, “ says Ghaim.   “We must embrace sustainability not because it is en vogue but because we truly believe that a business that does not integrate sustainability in its practices is simply not sustainable,” says Daub.