Bio-Oil Celebrates Body Confidence Through Body Positivity Month Campaign

Bio-Oil is partnering with a diverse roster of social media influencers to share how they view and take care of their bodies – and the strength they represent – on TikTok and Instagram.

Bio-Oil  is rolling out a month-long campaign in celebration of February's Body Positivity Month to encourage self-love, promote body confidence, and highlight the role that Bio-Oil plays in helping people to love their stretch marks due to pregnancy, to scars from surgical procedures. 

Throughout Body Positivity Month, Bio-Oil is partnering with a diverse roster of social media influencers to share how they view and take care of their bodies – and the strength they represent – on TikTok and Instagram. Their social reach will serve as a resource to help empower their followers to learn to love the skin that they're in, while also educating them about the power of Bio-Oil.

This campaign expands on Bio-Oil's #LoveYourMarks campaign launched in 2019. #LoveYourMarks aims to rewrite the conversation on what it means to have beautiful skin and encourage people to embrace their marks through practiced self-care. 

To reinforce the brand's commitment to the body confidence movement, Bio-Oil is donating to The Body Positive, a nonprofit organization dedicated to ending the harmful consequences of negative body image in teens and young adults. Bio-Oil's donation will fund the development of their K-8th grade curriculum, designed to help people develop a healthy relationship with their bodies earlier in life. 

Follow Bio-Oil's Instagram and TikTok all month long to catch content for Body Positivity Month.