CeraVe Expands into Haircare with Launch of Anti-Dandruff and Gentle Hydrating Products

CeraVe has announced the launch of Anti-Dandruff and Gentle Hydrating Products, leading its planned expansion into haircare. 

According to a news release, the new product line is designed to bridge a crucial gap in the market for effective dandruff treatment while promoting overall scalp health. CeraVe Haircare brings the brand’s renowned skin-focused approach to hair, offering products that nurture the scalp with the same precision and care as one’s complexion. Noting that approximately 50% of Americans experience dandruff, CeraVe said that its new Haircare line seeks "to redefine the haircare category." This innovative collection combines CeraVe’s meticulous formulation standards with L'Oréal’s century-long expertise in haircare, targeting scalp irritation while delivering soft, healthy hair.

CeraVe Haircare’s formulations utilize skin-identical ceramides, clinically proven to address dandruff and alleviate scalp discomfort effectively. Testing has shown that over 93% of users reported a healthier-feeling scalp and hair, and 92% felt that their hair was hydrated and nourished.

Launching exclusively on Walmart.com as of November 1, the collection includes the Anti-Dandruff Shampoo ($9.97), Anti-Dandruff Conditioner ($9.97), 2-in-1 Anti-Dandruff Shampoo & Conditioner ($9.97), Gentle Hydrating Shampoo ($8.97), and Gentle Hydrating Conditioner ($8.97).

Source: CeraVe press release. November 1, 2024.