CeraVe Launches in India
To support the launch, the brand hosted 'Skin Barrier Science - A Dermatological Summit' in Mumbai.
L'Oréal Dermatological Beauty recently unveiled CeraVe in India.
To support the launch, the brand hosted 'Skin Barrier Science - A Dermatological Summit' in Mumbai, with dermatologists, experts, and partners from all over India and the world to highlight the importance of providing patients with access to dermatologically recommended skincare solutions in India.
“According to a study conducted by the Indian Ministry of Health & Family Welfare, we deducted that India has one of the lowest ratios of dermatologists to consumers in the world, and we believe that consumers deserve to have access to dermatological solutions that are effective and safe,” says Rami Itani, Director – L'Oréal Dermatological Beauty, L'Oréal India, in a news release. “We observed an increasing demand among consumers for skincare that is backed by science and recommended by healthcare professionals. With this launch, we aim to bridge this gap and meet the needs of our consumers, by providing access to expert dermatological care and effective skincare solutions."
Senior Indian dermatologist Dr. Neena Khanna, head of the dermatology department at AIIMS hospital in Delhi, shared the results of a local clinical trial that was done in India to prove CeraVe's efficacy on Indian skin at the event. A panel discussion was held to better understand skin conditions prevalent in India and the role of ceramides in protecting the skin barrier and improving overall skin health.
CeraVe is available in dermatology clinics, chemist stores, e-pharmacies, and on Nykaa under the dermatological banner.