CeraVe Launches New #ClearItUpLikeADerm Campaign

September 12, 2023

The new Clear It Up Like a Derm campaign will educate consumers on preventing and treating acne. 

CeraVe is launching its new Clear It Up Like a Derm campaign to educate consumers on preventing and treating acne. 

With the help of Drs. Muneeb Shah, Mamina Turegano and Evan A. Rieder, as well as TikTok's Charli D'Amelio (@charlidamelio) and Zach King (@zachking), the CeraVe #ClearItUpLikeADerm campaign aims to clear up the acne confusion. 

CeraVe Clear It Up Like A Derm Campaign will teach consumers how to develop an effective, acne-fighting skincare regimen through digital content and collaborations with top creators. As part of the campaign, CeraVe is bringing its first-ever Global Acne Academy experience to New York City.  The event will educate the attending 300+ content creators and healthcare professionals from around the world on everything acne. They will also hear about Charli D'Amelio's personal acne journey, Following the discussion, all attendees will step into classrooms for acne education and to create content to help bring this education to the masses.

"As someone who grew up on social media, having acne often impacted my self-esteem, so my journey to having confidence on camera has taken quite some time," D'Amelio says in a news release. "I know now that dealing with acne is an incredibly common experience, and I hope my followers understand that they are not alone in their skincare journeys. I want to help them find resources and products that will make them feel confident in their skin."

With a staggering 60% of consumers admitting they don't know how to use acne treatments, CeraVe is committed to offering not only therapeutic products but also critical acne education.

"As a dermatologist on social media, it's exciting to see the growing interest in skin care products and healthy skincare habits among consumers, which is especially beneficial for those seeking advice on caring for acne-prone skin and breakouts," says Muneeb Shah, DO, FAAD, a Mooresville, NC-based dermatologist. "However, tips on social media aren't always dermatologist-approved, so working with CeraVe to help spread proper education about acne care will help ensure that consumers are armed with the right information to properly care for their acne and discover a skincare routine that best suits their needs."

Developed with dermatologists, the CeraVe Acne Range is formulated to disrupt the acne cycle without disrupting the skin barrier. Every CeraVe product features three essential ceramides to help replenish the skin barrier. CeraVe pairs these ceramides with acne-fighting ingredients to help all consumers reduce and prevent new acne breakouts.

The Cerave acne range includes:

  • Acne Foaming Cream Cleanser with 4% benzoyl peroxide
  • NEW Acne Foaming Cream Wash with 10% benzoyl peroxide
  • Resurfacing Retinol Serum with encapsulated retinol
  • Acne Control Gel and Acne Control Cleanser with 2% salicylic acid 

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