CeraVe Releases New "Think Ceramides!" Digital Campaign

CeraVe aims to educate both consumers and medical professionals on the essential benefits of ceramides in the new campaign.

In support of National Healthy Skin Month this November, CeraVe announces is launching its new "Think Ceramides!" digital campaign. 

The brand's latest omni-channel initiative focuses on the importance and benefits of ceramides, which are included within all CeraVe product formulations. 

Throughout November, CeraVe will premiere its new campaign on social and digital platforms to showcase how CeraVe is "Always Thinking About Ceramides," so that users and consumers don't have to. 

"Ceramides are the foundation of our brand and have been since our inception more than 15 years ago," says Jaclyn Marrone, Vice President of Marketing at CeraVe, in a news release. "The three essential ceramides found in every single CeraVe product were meticulously chosen in collaboration with dermatologists and as such, are identical to those found naturally in the skin. We understand many consumers may not know what ceramides are, so the hope for our new campaign is to raise awareness about the fundamental role they play in protecting our greatest organ, our skin." 

The new "Think Ceramides!" campaign spots will run on the brand's social media pages to reach a mass audience and educate them on ceramides and their benefits for achieving healthy skin.

In addition to the three essential ceramides in every product, CeraVe's patented MultiVesicular Emulsion Technology works to gradually release ceramides over an extended period of time, providing all day hydration. CeraVe's unique MVE technology is found in many of the brand's hydrating products. 

"Just as MVE was a formulation breakthrough, incorporating ceramides into skincare was revolutionary," says board-certified dermatologist Dr. Ted Lain. "Age, environment, and certain skin conditions reduce ceramide production, so replenishing with CeraVe's products containing the three essential ceramides allows the skin to regain its normal function."