Throughout the month, Cetaphil will tap into expertise from board-certified dermatologists through a brand-hosted content series called "Cetaphil Derm Talks."

Cetaphil is ringing in the 2nd Annual Sensitive Skin Awareness initiative globally with a month of skin science education.

Activating under the brand's campaign, "We Do Skin. You Do You," the global science effort will arm consumers with guidance on how to identify and care for sensitive skin.  Cetaphil will provide first-hand access to skin health experts and science-driven recommendations to help improve the overall quality and comfort of people with sensitive skin.

Throughout the month, Cetaphil will tap into expertise from board-certified dermatologists through a brand-hosted content series called "Cetaphil Derm Talks." Dermatologists across the country such as Dr. Caroline Robinson and Dr. Samantha Ellis will flood the Cetaphil Instagram, TikTok, and Facebook leveraging the #DermsDoCetaphil as well as their own social channels to debunk myths, dispel common misperceptions and provide product and care tips to those with sensitive skin.

To reach the ~70% of women who self-identify as having sensitive skin, throughout March, Cetaphil and its dermatologist partners will drive education around weekly themes:

• Week 1: Busting the Internet's Most Common Skincare Myths
• Week 2: 6 Must-Have Foods for Healthier, More Glowing Skin
• Week 3: Spring Clean Your Skin Care Routine
• Week 4: Preventing the Spring Break-outs
• Week 5: Post-Party Skincare Tips to Restore Your Glow

Additionally, skinfluencers will share their experience with sensitive skin and investigate the science behind the brand's products, encouraging viewers to pursue their own skin solutions based on their individual skin needs.

"I'm honored to continue my partnership with Cetaphil and  help educate consumers on sensitive skin moments and how to best care for your skin," says dermatologist
 Dr. Caroline Robinson, in a news release. "Those with sensitive skin are generally more reactive to triggers from certain foods or weather elements. This month I will be working with the brand to drive awareness around these sensitive skin moments and provide tips on social, so consumers feel empowered to live their life without sensitive skin holding
them back."

To continue their sensitive skin educational journey, consumers can access additional resources and information at Cetaphil.com.

For more information visit Facebook (@Cetaphil), Instagram (@CetaphilUS), TikTok (@CetaphilUSA).