Sponsored by Cetaphil, the weeklong program kicks off on March 22nd and runs through March 28th.

Happy Sensitive Skin Awareness Week!

Sponsored by Cetaphil, the weeklong program kicks off on March 22nd and runs through March 28th. It will feature a lineup of dermatologists, influencers, and experts who will provide consumers with advice and recommendations across Facebook, Instagram and TikTok, including Instagram Lives and takeovers.

Here's a sneak peek at the schedule:

• Monday, March 22 at 6pm EST: Dr. Andrea Suarez and Edward Zo Instagram Live 
• Tuesday, March 23 at 5pm EST: Dr. Camille Howard and Renee Chow Instagram Live
• Wednesday, March 24 at 3pm EST: Dr. Alexis Stephens will be taking over @CetaphilUS
• Thursday, March 25 at 3pm EST: Dr. Chris Tomassian will be taking over @CetaphilUS 
• Friday, March 26 at 3pm EST: Dr. Jenny Liu and Melissa Alatorre Instagram Live 

The program dovetails with the brand’s new “Complete Care for Your Sensitive Skin” global ad campaign. Through extensive consumer research, Cetaphil found that 70% of Americans self-diagnose as having sensitive skin. “My patients often don’t realize that their sensitivity is actually due in part to how they are treating their condition, or the effects of a product they are using,” says Medford, Oregon-based dermatologist Laurel Geraghty, MD.

“Sensitive Skin Awareness Week is designed for today’s digitally savvy and connected skincare consumer to have a more interactive dialogue on social platforms to help them meet their unique skin needs. Cetaphil has long tapped into social media to engage with our consumers and Sensitive Skin Awareness Week brings more science to this dialogue.” says June Risser, Vice President and General Manager of Consumer Business at Galderma, in a news release.  “This initiative will provide our consumers with first-hand access to science-based sensitive skincare knowledge from some of the best dermatologists in the country, alongside product recommendations from their influential peers who have been able to test all the market has to offer and prefer Cetaphil as their brand of choice.”