Coolibar Gets Gross To Prevent Skin Cancer

Sun protective clothing and accessory maker Coolibar’s new skin cancer prevention and awareness campaign may make you sick, and that’s kind of the point.

Called "Let's Get Gross,"  the new campaign will feature stories from skin cancer survivors including Summer Sanders, TV host, reporter and 1992 Olympic champion, Ian Leonard, FOX 9 Chief Meteorologist, and media notable Judy Cloud, among others. It will include explicit photos, real stories and facts about skin cancer to encourage annual skin checks, self-protection from UV exposure with UPF 50+ clothing, hats and SPF 30+ sunscreen.

The "Let's Get Gross" campaign also invites survivors to share their stories, photos, treatment images and scars to raise awareness.

May is skin cancer awareness month. For Melanoma Monday on May 1, Coolibar will donate 10% of sales on coolibar.com up to $10,000 to the Melanoma Research Foundation.