Curél Gives Back: Skincare Brand Supports Nurses

Curl Gives Back Skincare Brand Supports Nurses image

Curél Cares brings awareness to National Nurses Month in May, National Nurses Week (May 5 – 12), and National Nurses Day (May 6).

Through Curél Cares, Curél will be donating to the American Nurses Foundation and treating several highly deserving nurses to an all-expenses-paid pampering trip to New York City. 

In addition, Curél will also sponsor the half-day American Nurses Association webinar held on National Nurses Day. This is Curél's way of giving back to the nurses who have worked tirelessly to treat the staggering number of American men, women, and children impacted by Covid.

As the charitable arm of the American Nurses Association, the American Nurses Foundation's mission is to transform the nation's health through the power of nursing. The Foundation supports nurse research, education, scholarships, and comprehensive programs supporting health, wellness, and patient care. As such, it's the ideal recipient for Curél Cares, an initiative crafted to honor nurses and the sacrifices they make day in and day out to safeguard our health.

"The American Nurses Foundation is extremely grateful for the generous gift provided by Curél," says Kate Judge, Executive Director of the American Nurses Foundation, in a newsrelease. "These funds will directly support the Foundation's Coronavirus Response Fund for Nurses and the organization's programs providing mental wellness resources to nurses. In addition, countless nurses will be able to continue engaging the Foundation's complementary programs providing therapy resources, access to the latest vetted scientific data on the pandemic, and professional development tools."

About Curél Cares
Timed to bring awareness to National Nurses Month in May, National Nurses Week (May 5 – 12), and National Nurses Day (May 6), here's a look at the key components of the campaign. First, a donation will be made to the American Nurses Foundation. Second, Curél will sponsor the half-day American Nurses Association webinar, held on National Nurses Day. In addition, Curel will host a National Nurses Month social media activation, including prepping Instagrammable content and product gifting for nurse influencers. Finally, CTAs will encourage nurse nominations for the Grand Prize Giveaway, where four grand prize winners will receive an all-expenses-paid pampering brand trip to New York City. This will include a stay at a luxury hotel and a spa day. Alternatively, winners can opt to receive in-home massage therapy. 

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