Dr. Harold Lancer and radio personality, television host and producer Ryan Seacrest have revealed an exclusive partnership in the burgeoning men's grooming category. They plan to launch a men's skincare line late in 2016.

This pairing combines Dr. Lancer's more than 30 years of  expertise and innovation with Seacrest's proven influence and discerning eye for style and trends. Both recognize and understand the growing demand for quality men's products that deliver serious results. While the line will utilize the very principles of Dr. Lancer's renowned Lancer Method, the new offerings will feature entirely original formulas that expertly navigate the specific skincare needs of men today, a statement says.

To Tracey Sameyah, CEO of Lancer Skincare, LLC, there was never a doubt the Lancer franchise would eventually include a men's range. "We don't believe any brand in this space is currently able to straddle male-centric skincare, cutting innovation and appeal to successfully address the male consumer of today. However, we strongly believe that the partnership between Dr. Lancer and Ryan is truly unlike any other. Backed by Dr. Lancer's solid foundation as a world-renowned dermatologist, and Ryan's incredible global reach, their vision for this emerging segment will be a game changer for the men's grooming industry.

"Men are more discerning about their regular grooming habits and products. Realizing this and their specific skincare priorities, it became more apparent we needed a targeted, effective line to address this category."