Differin Doubles Down on Retinoid Education Week with New Campaign Launch

The omni-channel approach will include a virtual consumer event alongside robust social, digital, influencer and in-store activations as well as a special episode of Fat Mascara. 

Differin Gel is launching a digital and audio marketing campaign that will culminate in a strategic partnership with Acast Creative and the Fat Mascara podcast for the fifth annual Retinoid Education Week.

Officially commencing on Sunday, March 6, the initiative focuses on how retinoids can help achieve long-term results for the treatment of acne. The omni-channel approach will include a virtual consumer event alongside robust social, digital, influencer and in-store activations as well as a special episode of Fat Mascara. 

"As a leader in treating adult acne, Differin has helped millions of consumers achieve real results with Differin Gel, but we know that among the 50 million Americans with acne, many are still looking for clear skin solutions," says Lisa Morris, the newly appointed Vice President and General Manager of U.S. Consumer Business at Galderma, in a news release. "I'm thrilled to join Galderma and witness Differin's steadfast commitment to education and helping consumers achieve clear skin, especially through Retinoid Education Week efforts, which harnesses the influential voices of medical, beauty and acne experts that our consumers turn to in their digital feeds daily."

To further amplify education around retinoids, Differin is tapping Fat Mascara to host the first "Retinoid Roundtable" virtual panel event on Tuesday, March 8. Fat Mascara founders and beauty editorial veterans, Jennifer Goldstein Sullivan and Jessica Matlin, will give consumers a unique opportunity to learn about the acne-fighting power of retinoids alongside board-certified dermatologist, Dr. Camille Howard-Verovic and real Differin Gel users. You can learn more and register to attend at RetinoidRoundtable.com.

"Retinoids have been trusted and recommended to treat acne by dermatologists for more than 20 years," says Dr. Howard-Verovic, Differin consulting dermatologist. "Over-the-counter retinoids like Differin Gel provide accessible, effective treatments for those with acne. However, continued education remains important for optimal results, as we often see a lack of compliance with retinoids. Consistency and patience are key when it comes to incorporating a retinoid into skincare routines."

Throughout the week, Walgreens and its team of in-store Beauty Consultants will encourage consumers to learn more about retinoids through educational digital content, in-store touchpoints, and sales promotions.

"Retinoid Education Week provides our Beauty Consultants with a unique opportunity to educate consumers on how to best treat their acne and achieve clear skin," says Lauren Brindley, Group Vice President of Beauty and Personal Care at Walgreens. "At Walgreens, we are committed to providing our customers with access to the most innovative and efficacious beauty and skincare brands, and now more than ever they want to understand the products they're using. We're thrilled to continue our successful relationship with Differin while celebrating Retinoid Education Week."

For all Retinoid Education Week content and access to dermatologists for advice on retinoids, tune in daily at @DifferinUS on Instagram, Facebook and Twitter for a chance to be rewarded with product giveaways. Additional brand content can also be found on the campaign's dedicated page at https://differin.com/learn/retinoid