And the winner is … deodorant.

Out of all the products women use in their morning beauty routine, deodorant is what makes them feel most confident– it’s twice as significant as toothpaste, four times that of foundation, nearly six times that of mascara and ten times that of eyeliner, according to a new survey by Dove.

More than seven in 10 women agreed that a "beauty product" is any product that makes a woman feel more confident, and the new survey aimed to see how specific products ranked in terms of their confidence-boosting ability.

Deodorant was also a step in their morning beauty routine they'd never skip. In fact, they said putting on deodorant before leaving the house is nearly:

• 5 times more important than washing their hair
• 8 times more important than putting on mascara
• 13 times more important than wearing lipstick or lip gloss

When women have forgotten to apply deodorant it was revealed that:

• 87 percent feel self-conscious
• 67 percent distance themselves from others
• 49 percent have gone back home to put it on

While odor and wetness protection spring to mind when thinking about caring for underarms, nearly 2 in 3 women say they have experienced another type of issue, whether it be irritation, uneven skin tone, dry skin or red marks. Dove Advanced Care Anti-perspirant provides48 hour odor and wetness protection plus NutriumMoisture to address other skin conditions in theunderarm area.

Fully 88 percent of women agree they would prefer a deodorant that also provides skin care benefits in addition to odor and wetness protection. Yet, they often stick with what they know and only 34 percent have switched their deodorant in the last year.

The survey, conducted by Edelman Intelligence, includes insights from 1,574 women across the US aged 18 to 54. The survey was conducted in March 2016 using an online survey with a +/-2.47 margin of error.