Eau Thermale Avène Launches #AveneHope for Eczema Awareness Month

Eau Thermale Avène is launching their #AveneHope program in recognition of Eczema Awareness Month this October. 

As part of the program, Avène is sharing the story of Aidan Moffett, an 11-year-old boy from McKinney, Texas, who has been coping with atopic dermatitis almost since birth. Aidan was unable to attend school, let alone play with his friends. In resistant cases like Aidan's, the search for managing symptoms can lead to a wide regimen of therapies, including topical steroids and high-risk immune suppressants—yet ultimately to little or no relief. Such treatments left Aidan frail until he discovered Avène. Avène water is drawn from the Avène Hydrotherapy Center in the Orb River of the South of France.  Today Aidan's worst days are better than his best three years ago.

The #AveneHope program gives visitors to the site the opportunity to send another patient to the Avène Hydrotherapy Center by signing a pledge to share Aidan's story. The goal is to reach 30,000 signatures, with each pledge representing a 1,000 people with Eczema in the United States. Sign the pledge to share Aidan's story today at www.aveneusa.com/hope and be sure to share the link using #AveneHope and @aveneusa to spread hope.