As part of this initiative, and to encourage daily sunscreen use, EltaMD will be facilitating in-kind donations to the Melanoma Research Foundation up to a $100,000 value.

EltaMD has partnered with Andy Cohen and the Melanoma Research Foundation on a social campaign aimed to ignite dialogue surrounding skin cancer, while educating consumers on the importance of skin checks for National Skin Cancer Awareness Month.

As part of this initiative, and to encourage daily sunscreen use, EltaMD will be facilitating in-kind donations to the Melanoma Research Foundation up to a $100,000 value. To support this initiative, check out Andy Cohen's (@bravoandy) Instagram post and tag a friend in the comments to remind them to get a skin check with their dermatologist and wear sunscreen daily. EltaMD will donate one bottle of sunscreen to the Melanoma Research Foundation (@curemelanoma) up to $100,000 in value for every tag made through June 16th.

"With over 5 million cases detected in the United States each year, more people are diagnosed with skin cancer than all other cancers combined. As a dermatologist, I appreciate EltaMD moving the benchmark on this mission by enlisting Andy to spread this imperative message in a viral fashion, eliciting conversation," says Dr. Mona Gohara, M.D. a board-certified dermatologist and associate clinical professor of dermatology at Yale University, in a news release.

"Andy Cohen has been a vocal figure on the importance of sun safety due to his personal experience with melanoma, making him a natural fit for this partnership. His iconic photo in 1994 was the creative inspiration behind the campaign - we even engaged Spencer Tunick, the photographer behind the original shot. EltaMD will also be donating one bottle of sunscreen to the Melanoma Research Foundation for every tag. We hope this encourages individuals to schedule a skin check with their dermatologist and wear sunscreen everyday from head to toe," adds Echo Sandburg, Chief Brand Officer, CP Skin Health Group.

"By partnering with Andy Cohen and the Melanoma Research Foundation for Skin Cancer Awareness Month, EltaMD hopes this amplified conversation reaches new heights to push educational boundaries on the importance of daily sunscreen use," says Joanna Zucker, CEO U.S. CP Skin Health. "While my skin cancer experience was frightening, it has allowed me to lead EltaMD from personal experience in the brand's efforts to advocate for daily sunscreen use and regular skin checks with a dermatologist in the fight against skin cancer."