eRelevance Corporation has launched a suite of tech-powered services to help SMBs grow more cost-effectively. The services drive more demand, lower advertising costs, and improve lead conversion.

"We are uniquely focused on changing small businesses forever by bringing big-company consumer engagement capability to them as affordable, turnkey services," says eRelevance Co-founder and CEO Bob Fabbio. "We have consistently heard from SMBs that they face challenges trying to grow in a cost-effective manner through customer and prospect engagement because of limited tool capabilities and lack of time and expertise.  With this suite of services, we've changed the game for small businesses in terms of their ability to grow and thrive."

The eRelevance suite of services:

• eRelevance Customer Engage™ engages customers through targeted, multi-channel campaigns that increase the lifetime value of existing customers.

• eRelevance Prospect Engage™ captures and quickly engages prospects with a targeted, multi-channel approach that maximizes the return on marketing spend.  

• eRelevance Connect™ follows up on customer and prospect responses to marketing campaigns, then connects them with scheduling resources, increasing the likelihood of conversion and minimizing lost revenue.

• eRelevance Capture™ captures responses from email blasting and advertising efforts, and tracks return on investment.