Estée Lauder's Newest Collection Embraces Gen Y

Estee Lauder’s latest collection is all about the millennials.

Fronted by guest editors Kendall Jenner and Irene Kim, the Estée Edit by Estée Lauder comprises 82 makeup and skincare products.

The collection is inspired by Estée’s famous quote, “Beauty is an Attitude.” The products are curated around three beauty attitudes – The Edgiest (high pigment, high impact color), The Barest (feel-good formulas in sheer washes of color), and Guest Editor Glow (makeup and skincare for glowing skin).

The product lineup was created for social media-minded millennials and includes products such as Flash Photo Gloss; Pore Vanishing Stick; Lip Flip Shade Transformers; and The Edit Eyeshadow Palette, created and signed by Kendall Jenner. The collection also features Complexion Hybrids, i.e. makeup products with skin-care ingredients and skincare products with instant visible effects. A dedicated Instagram account, @theesteeedit, will feature exclusive news from Kendall and Irene as well as user-generated content.  

The collection is available in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca. 

Product pricing ranges from $15 to $50.