Developed with dermatologists and consisting of seven products across face and body, Eucerin Sun is formulated with a five antioxidants to go beyond sun protection and help promote healthy-looking skin.

Eucerin is expanding into the US sun protection market with its new Eucerin Sun line.

Developed with dermatologists and consisting of seven products across face and body, Eucerin Sun is formulated with a five antioxidants to go beyond sun protection and help promote healthy-looking skin.

“There’s no longer a one-size-fits-all approach to sun protection,” says dermatologist Susan Taylor, MD, in a news release. “Consumers are able to now find a solution through scientifically advanced sunscreens tailored to their individual skin needs—that go beyond basic sun protection and address their skin concerns, which range from sensitive skin to dry skin to aging skin.”

The Eucerin Sun line is formulated with 5 AOX Shield, an advanced complex of five antioxidants that goes beyond neutralizing to also guard from free radicals and help support skin health.

“Antioxidants are a great component to incorporate into your skincare routine,” says Dr. Taylor. “They complement and supercharge your sunscreen to deliver maximum protection, offering your skin a second line of defense against UV rays, and they help prevent hyperpigmentation and further sun damage.”

Featuring five key antioxidants - Licochalcone A, Glycyrrhetinic Acid, Vitamin E, Vitamin C, and Oxynex ST - the 5 AOX Shield formulated line offers sun protection for different skin types and tones.  The new line includes:

● Eucerin Sun Age Defense: Facial sunscreen formula enriched with hyaluronic acid that is clinically proven to visibly reduce the look of fine lines and wrinkles with continuous use after one week

● Eucerin Sun Oil Control: Facial sunscreen suitable for oily and acne prone skin that features oil-absorbing minerals that provide an immediate and long-lasting matte finish. 

● Eucerin Sun Advanced Hydration: Face and body sunscreen formulated with hyaluronic acid and humectants to attract and replenish skin’s natural moisture; available in both a lotion and spray format and broad-spectrum SPF 30 and SPF 50

● Eucerin Sun Sensitive Mineral: A mineral sunscreen formulated with naturally sourced zinc oxide, with options for both adult and baby’s sensitive skin. (Eucerin Sun Sensitive Mineral is not formulated with 5 AOX Shield.)

“With the addition of Eucerin Sun, we are perfectly complementing our existing skincare range in the U.S. and meeting an unfulfilled consumer need,” says Erynn Keefe, Vice President of Marketing for U.S. Derma Brands at Beiersdorf. “We tested this product line on people of all skin types and tones and we’re proud to share that our new dermo-cosmetic range offers sun protection products that take individual skin needs into account—because everyone’s skin is different.”