SkinCeuticals cut the ribbon on their first ever brick-and-mortar Center for men in Washington, DC.

The SkinCeuticals Aesthetic Center is located within W for Men at the Washington Institute of Dermatologic Laser Surgery.

"Men are increasingly interested in looking and feeling their best. Educating men on the right skincare regimen plays a significant role in my daily practice – and I see better patient compliance when I recommend products that offer both simplicity and a purpose,” says Terrence Keaney, MD, who spearheads W for Men. “SkinCeuticals products really resonate with my male patients, because they address their fundamental skincare needs and are focused on science and immediate visible results. The resulting positive skincare habits, partnered with in-office lasers, injectables and other dermatologic tools, help us to achieve optimal clinical outcomes.”

W for Men is located at 1430 K Street, NW in WASHINGTON, DC 20005.