Galderma Laboratories, L.P., redesigned the graphics and packaging of its Cetaphil product line to provide a more simplified shopping experience at shelf, improved portfolio differentiation, as well as clarity of product benefits.

"The packaging upgrade of the Cetaphil portfolio signifies a new phase of growth for the brand as we continue to launch new and innovative skin care solutions for women, men, babies and families across the country," says Miles Harrison, President and General Manager of Galderma for North America. "For more than 65 years, Cetaphil has helped consumers improve the way they care for their skin, and in turn we want to improve their shopping experience."

In addition to a modernized look, these graphic and packaging updates will help to improve product selection by differentiating between Cetaphil cleansers and moisturizers, with blue and green caps respectively, as well as clear skin type communication, according to the company, adding that these changes were validated through consumer and shopper testing.