Gillette’s recently launched SkinGuard razor is helping men who are susceptible to razor bumps, also known as Pseudofolliculitis barbae or PFB, new research shows.
Results from a recent clinical study from Wake Forest University revealed that the incidence of men’s razor bumps was reduced on average by 60 percent after 12-weeks daily shaving with Gillette SkinGuard. Additionally, respondents said the improvement also prompted significant emotional and social benefits, such as feeling more attractive, more confident and more comfortable getting closer to others.
“With these ground-breaking results, a daily shave with a razor blade is no longer ‘too close for comfort’ for men with PFB,” says Professor Amy McMichael, MD, Professor and Chair of the Department of Dermatology at Wake Forest Baptist Medical Center. “As the study revealed, Gillette SkinGuard significantly reduces the occurrence of razor bumps and significantly improved the skin`s appearance, enabling men with PFB to have an improved and more comfortable shave experience as compared to their previous shaving habits.”
Gillette SkinGuard addresses Pseudofolliculitis barbae through an entirely new design philosophy: It includes a bridge element which separates 2 low cutting force blades which are optimally positioned versus the skin. The SkinGuard-bridge feature absorbs force from the hand to reduce blade pressure on the skin, and smooths the skin to create a more even shaving plane while raising the blades slightly away from the skin surface to minimize blade interaction with skin. The 2 low cutting force blades ensure that the hair is only touched by the blades up to two times per shaving stroke and that the hair is cut to the level of the skin surface. Low cutting force blades put minimal stress on the hair follicle and reduce the tug and pull effect that can cause irritation and inflammation.
Similar to Fusion ProShield, SkinGuard also has lubrication before and after the blades to minimize friction during the shave.
“SkinGuard is designed to address the unmet needs of men who suffer from PFB, and we’re delighted that this clinical study confirmed its effectiveness,” says Troy Nimrick, R&D Director, P&G Grooming. “The evidence that it can significantly reduce the occurrence of razor bumps in a way that is meaningful to men has made SkinGuard earn a place as an effective shaving option for men with PFB.”
Results from this study will be presented at the 24th World Congress of Dermatology in Milan, Italy, June 10-15, 2019.
Gillette SkinGuard is available for a suggested retail price of $9.99 for a handle and two cartridges; refill cartridges can be purchased for $8.99 for two cartridges or $14.99 for four cartridges. Final pricing is at the sole discretion of the retailer.