HS TRUTHS Video Series Centers Patient Experience

KEY TAKEAWAYS

• Incyte’s HS TRUTHS campaign launched September 3.

• The campaign includes a short film and digital tools to foster understanding of their experiences with HS.

• HS TRUTHS aims to support earlier diagnosis and better empathy from clinicians and the public.

Incyte announced this week that it has launched HS TRUTHS, a new disease education initiative aiming to elevate awareness of the lived experiences of individuals with hidradenitis suppurativa (HS).

According to Incyte, the campaign highlights the physical, emotional, and social burden of HS through a mix of real patient stories and digital storytelling. For many people with HS, an accurate diagnosis can take 7 to 10 years. The initiative features a video of testimonials and personal stories about the impact of HS.

“With the launch of HS TRUTHS, we are bringing forward an honest, deeply respectful portrayal of the lived experience of people with HS," Joslyn Kirby, MD, Executive Medical Director at Incyte, said in a press relase. "This campaign is shaped by patient voices and stories that reflect the diversity, challenges and strength of this community. It’s about meeting people where they are—with empathy, understanding and a commitment to do more.” 

For more information on the campaign, visit www.HSTruths.com