ICYMI: Vaseline, CVS Partner to Bridge the Gap of Skin Care Inequities in People of Color

Boston area-based dermatologist Dr. Uchenna Okereke helped train the trainers at CVS so they can help all consumers get the skincare they need.

Vaseline’s recent Train the Trainer webinar helped educate CVS field leaders on the skin care inequities that exist for Black and Brown populations as part of the brand’s ongoing partnership with CVS Health.  
 
During the webcast, Boston area-based dermatologist Uchenna Okereke, MD, MSc, introduced attendees to Vaseline’s See My Skin database, which is designed to search for conditions on skin of color and connect patients with physicians who understand their skin care needs.  

Dr. Okereke also provided Vaseline product recommendations to share with shoppers based on specific skincare needs.
 
“It is always exciting to be part of this work because inclusive skin health is a topic that I’m extremely passionate about,”  Dr. Okereke tells DermWire. “By providing CVS field leaders with the knowledge needed to recommend Vaseline products based on skincare needs and educational resources like See My Skin, we are ensuring Black and Brown communities are one step closer to getting the care they need,” she says.

“This is such an impactful program, and I’m excited to hear how things go as they disseminate the information to their respective teams.”