Incyte and Mandy Moore Partner to Empower People with AD in New Campaign

 Moments of Clarity is an educational initiative highlighting the authentic stories of people living with mild to moderate atopic dermatitis.

Actress, singer and songwriter Mandy Moore is partnering with Incyte  on Moments of Clarity, an educational initiative highlighting the authentic stories of people living with mild to moderate atopic dermatitis (AD).

As someone who also lives with eczema, Moore understands the challenges of the condition. Through Moments of Clarity, she encourages others with eczema to take charge of their health and talk to their dermatologists about finding an appropriate treatment.

"A few years ago, I noticed that the skin around my eyes was itchy, inflamed and peeling. After seeing a dermatologist, I was diagnosed with eczema," says Moore in a news release. “I chose to partner with Incyte because I know how difficult it is to live with a chronic condition like eczema, and I want to empower others to find relief from their symptoms by speaking with their health care providers to learn more about treatment options."

Moments of Clarity features stories of people with mild to moderate eczema who after realizing they needed relief from their symptoms, sought help from a dermatologist and are being treated with Opzelura (ruxolitinib) cream 1.5%. 

“This program underscores Incyte’s commitment to people with AD, and we hope these stories encourage people living with the condition to have a conversation with their dermatologist about their treatment goals,” adds Barry Flannelly, Executive Vice President and General Manager, North America, Incyte. “We are grateful to Mandy Moore for partnering with us and lending her voice to help others know they are not alone in their journeys.”