Dial will donate more than 600,000 units of liquid hand soap, bar soap and body wash products to FEMA, supporting their mission to help people during disasters.
In March 2020 Henkel announced a comprehensive Global Solidarity Program to support employees, customers and communities affected by COVID-19 and Dial’s move is an extension of this program.
"Dial has always been there for families, acting as a provider of clean, healthy skin for all," says Vice President of Body Care for Henkel, Randi Melton, in a news release. "It is our role at Dial to continue teaching lifelong healthy hygiene habits to all Americans, and giving them the tools to do so, which is why we are standing with FEMA in their relief efforts. As a family brand, it's important to maintain a sense of closeness and connection with others during this time. Through the #IWashMyHandsFor campaign, we're aiming to encourage more joy and hope, while also promoting proper hand hygiene," says Melton.
About the #IWashMyHandsFor Campaign
Dial is encouraging Americans to use #IWashMyHands on social media campaign by sharing a photograph of their hand, or an image of a hand, along with the name of who they are washing their hands for and what this person means to them.