InfoRx App from Vivacare Enables Dermatologists to Deliver Personalized Patient Education Resources

Vivacare announced the release of its InfoRx mobile app that enables dermatologists to deliver personalized patient handouts, videos and other skin care resources into the hands of their patients and family members. The service is available to U.S.-based dermatology professionals at no cost.

Dermatologists enroll online for a Vivacare account and create a personalized "Health Library" with patient education resources that can be printed in the office and displayed on the medical practice website. The new InfoRx mobile app makes these personalized, doctor-recommended resources available on the patient's own mobile device.

Patients with iPhones are directed to the App Store to download the InfoRx app and enter a unique “code” to view their own doctor's Health Library. Patients benefit by getting health information from the source they trust most…their own dermatologist, as well as gaining access to prescription medication savings and other features.

Dermatologists can distribute a robust collection of advertising-free resources to their patients through the InfoRx app. Dermatology resources include handouts and videos covering acne, eczema, psoriasis, rosacea, skin cancer and other dermatology topics. Sources include the Centers for Disease Control and Prevention (CDC), National Eczema Association, National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS), and links to the American Academy of Dermatology (AAD). Physician users can control which titles are delivered to their patients and can customize the InfoRx app with their own patient education handouts.

The InfoRx app is an exciting expansion of our service for medical professionals," said Dr. Mark Becker, pediatrician and founder of Vivacare. "It enables dermatologists to easily distribute meaningful health information to their patients and supports the physician-patient relationship, leading to improved care and patient satisfaction."