With new data showing that one-third of Americans lack a basic understanding of skin cancer and sun protection, the American Academy of Dermatology’s annual Melanoma Monday takes on special significance. Many Americans (35%) either incorrectly believe or are unsure that as long as you don’t burn, tanning is safe, the data show. The AAD this month encourages all Americans to #PracticeSafeSun.

For dermatologist Amy Brodsky, MD, reaching children and adolescents with sun-safety messaging is key. Writing in the April edition of Practical Dermatology® magazine, Dr. Brodsky urged fellow dermatologists to educate youths about UV avoidance, including the use of UPF (UV Protection Factor) clothing that effectively blocks UV rays.

“Kids who wear protective clothing—whether it’s UPF-rated swim gear or UPF-rated athletic attire—and a hat can substantially reduce their UV exposure,” Dr. Brodsky writes. “Unlike SPF, UPF doesn’t wash or rub off in the course of a day; there is no need for reapplication. Furthermore, clothing doesn’t expire the way that sunscreens do.” Read more online.

Dr. Brodsky has partnered with dermatologist developed and recommended brands CeraVe and La Roche-Posay as the exclusive sponsors of Sun Heroes, a sun safety educational program for elementary schools. This program is a collaboration between dermatologists, pediatricians, and educators to offer sun safety information and sunscreen samples to children across America. Email for more information.

Skin cancer, which is highly preventable, is the most common form of cancer to affect Americans. Skin cancers, particularly melanoma, can be fatal. New diagnostic advancements increase the potential for early diagnosis and treatment.