On Sunday, April 30th and Monday, May 1st (Melanoma Monday,) La Roche-Posay, in partnership with Schweiger Dermatology Group, will launch a pop-up activation at Hudson Yards in New York City.

La Roche-Posay is kicking off Melanoma Awareness Month with free public skin cancer screenings at Hudson Yards on Sunday, April 30th and Monday, May 1st.

On Sunday, April 30th and Monday, May 1st (Melanoma Monday,) La Roche-Posay, in partnership with Schweiger Dermatology Group, will launch a pop-up activation at Hudson Yards in New York City next to the Vessel to kick off Melanoma Awareness Month and spread their mission of sun safety to encourage life-saving behavioral change. For every skin cancer screening conducted, La Roche-Posay will donate $5 to the American Cancer Society.

For thirteen years, La Roche-Posay’s annual public health awareness and educational campaign, SOS - Save Our Skin SOS  - has informed the public about the dangers of UV radiation, develops innovative broad-spectrum sunscreens suitable for all skin tones, types, ages, and shows how the public can easily incorporate sun protection into their daily routines including annual skin cancer screenings. 

Through the campaign, La Roche-Posay has provided 540,000 free skin screenings in thirty-five countries and has handed out hundreds of thousands of free sunscreen samples throughout various events.

The two-day, large-scale activation will allow thousands of people, who may not have access to a dermatologist, to receive a free and private skin check performed by a certified dermatology provider from Schweiger Dermatology Group. Sign up here for a free skin cancer screening at Hudson Yards here.

"When I started on La Roche-Posay in France 10 years ago, we had only just launched our Save Our Skin campaign to bring sun safety and skin cancer prevention awareness to people all around the world. In 2023, we are aiming to achieve 350,000 skin cancer screenings worldwide and are excited to host our biggest Save Our Skin campaign in the USA. I am proud to work on a brand that is committed to cancer support, including skin cancer prevention, says Penelope Giraud, General Manager, La Roche-Posay USA, in a news release.

"We are proud to partner with La Roche-Posay to help bring broader awareness to the importance of annual skin screenings. One in five Americans will develop skin cancer in their lifetime. Early detection is key in preventing skin cancer from spreading—in particular melanoma—the deadliest form of skin cancer. When detected early, melanoma has a 99% survival rate. I hope this event will inspire more people to make skin screenings a regular part of their healthcare routine,” adds Eric Schweiger, M.D., board-certified dermatologist, and founder of Schweiger Dermatology Group.

Visitors can also receive a free VISIA Skin Analysis, dermatologist recommended and award-winning Anthelios product samples, educational sun safety materials, and more. The event will be open both days from 8am – 6pm. Sign up here.