La Roche-Posay Is the Official Sunscreen of the US Open for the Second Year
The 2023 partnership will include education and complimentary sunscreen samples in new channels and partnerships with professional tennis stars Frances Tiafoe and Madison Keys.
La Roche-Posay is continuing its partnership as the exclusive Official Sunscreen Partner of the US Open for the second year in a row.
At the 2022 US Open, La Roche-Posay provided access to board-certified dermatologists to educate on sun safety and distributed 300,000 free sunscreen samples.
The 2023 partnership will expand upon last year's success by delivering sun safety education and complimentary sunscreen samples in new channels, including Arthur Ashe Kids' Day, USTA National Campus in Orlando, and partnerships with professional tennis stars Frances Tiafoe and Madison Keys.
La Roche-Posay will be back with a sun safety education booth in the South Plaza of the USTA Billie Jean King National Tennis Center at the 2023 US Open. In addition to providing complimentary sunscreen at the booth, La Roche-Posay will also be offering access to free, dermatological advice from New York State board-certified Dermatologists. La Roche-Posay sunscreen samples will be available at product-sampling kiosks on the grounds, and full-sized sunscreens will be for sale at the US Open Collection stores.
On Saturday, August 26th, La Roche-Posay will also be the Official Sunscreen Sponsor of Arthur Ashe Kids' Day, focused on promoting sun safety habits at a young age. They will be providing complimentary full-sized Anthelios SPF 50 Kids Gentle Lotion Sunscreen and more than one thousand giveaway items to fans. To continue establishing sun safety habits towards adulthood, La Roche-Posay is also teaming up with the USTA as the official sunscreen of the USTA National Campus in Orlando, Fla., to provide sunscreen samples year-round.
"We are proud to partner with Frances Tiafoe and Madison Keys to help our sun safety mission reach millions of fans and athletes who spend countless hours outside in the sun being exposed to harmful UV rays,” says Guillaume Monsel, Vice President of Marketing & Digital, La Roche-Posay USA, in a news release.
"This partnership with La Roche-Posay means a lot to me because I'm constantly outdoors in the sun and it's extremely important for me to protect my skin,” says Mr. Tiafoe. “I always try to stay in the shade during my breaks and apply sunscreen before my matches. I'm excited to help educate on the importance of sun protection, regardless of your skin tone."
Ms. Keys agrees. "I have used and loved La Roche-Posay for years and am thrilled to officially partner to further their sun safety and skin cancer prevention mission,” she says. “As someone who spends countless hours outside every day, protecting my skin from the harmful effects of the sun with superior sunscreen like La Roche-Posay is a top priority."