From May 18 - June 28, 2021, Bayer will donate $1 for every Lotrimin AF Daily Prevention product sold in the U.S. to Soles4Souls, up to a maximum of $50,000.

Lotrimin is teaming up with WWE Superstar The Miz to educate people on healthy feet habits and help people from all walks of life to #GoWithConfidence through a partnership with Soles4Souls – a nonprofit organization that turns unwanted shoes and clothing into opportunities for people in need around the world.

"As a WWE Superstar, taking care of my feet has always been important to me and critical to my success when competing in the ring," says The Miz in a news release. "I am thrilled to partner with Lotrimin and their #GoWithConfidence campaign to promote proper foot health, while supporting Soles4Souls and their mission to create sustainable jobs and provide clothing and footwear to those in need."

"A lot of people don't realize that sweaty feet can lead to athlete's foot. The good news is that it's easy to prevent with new Lotrimin® AF Daily Prevention – consumers can get ahead of any pending foot conditions so they can #GoWithConfidence about their day," adds Gustavo Pisani, Marketing Director for US Skin Health at Bayer.

Lotrimin knows that having the ability to #GoWithConfidence also means having access to adequate shoes and footcare. To help further this mission, the brand is partnering with Soles4Souls, a nonprofit organization that distributes millions of pairs of new and gently worn shoes to countries around the world helping to provide relief and create economic opportunities for those in need.

With help from eBay for Charity, today, Lotrimin and Soles4Souls are launching the #GoWithConfidence Charitable Auction on eBay, featuring autographed pairs of celebrity shoes - including a pair from WWE Superstar The Miz - with all proceeds benefitting the Soles4Souls organization.

"Partners like Lotrimin allow us to provide relief, create jobs and empower people to break the cycle of poverty. We are grateful for this partnership and are excited to join forces with Lotrimin® and The Miz® to give people the opportunity to #GoWithConfidence," says Buddy Teaster, President and CEO of Soles4Souls.

From May 18 - June 28, 2021, Bayer will donate $1 for every Lotrimin AF Daily Prevention product sold in the U.S. to Soles4Souls, up to a maximum of $50,000. Bayer is also making a one-time donation of 50,000 units of Lotrimin AF Daily Prevention Deodorant Powder Spray to Soles4Souls. 

The #GoWithConfidence Auction will culminate in a live reveal of the auction winners on the Lotrimin Facebook page hosted by WWE® Superstar The Miz on June 9, 2021 at 12pm PST/3pm EST.

To participate in the live LotriminxSoles4Souls #GoWithConfidence Auction and bid/donate, please visit: www.ebay.com/GoWithConfidence 

PHOTO CAPTION: WWE Superstar The Miz & His Signed Sneakers that will be auctioned off as part of Lotrimin & Soles4Souls #GoWithConfidence Charitable Auction.