La Roche-Posay's Positivity Lab will be open to the public on Friday, July 21st from 10am to 4pm, and Saturday, July 22nd from 10am to 6pm and is located at 105 Wooster Street in New York City.

La Roche-Posay is hosting a consumer pop-up experience to help destigmatize acne.

The pop-up will feature an immersive "Science of Skin" exhibit, a meditation lounge in partnership with obé Fitness, Doodle Bar with custom art done by local artists, and a Positivity Photo Booth – plus, free probiotic soda in partnership with Culture POP and La Roche-Posay skincare samples. 

 La Roche-Posay is also bringing in board-certified dermatologists to help educate attendees further on skin and acne in the pop-up space. 

La Roche-Posay's Positivity Lab will be open to the public on Friday, July 21st from 10am to 4pm, and Saturday, July 22nd from 10am to 6pm and is located at 105 Wooster Street in New York City. Sign up here.

"We're so excited to continue to spread the message of skin positivity through our Positivity Lab pop-up event," says Guillaume Monsel, Vice President, Head of Marketing & Digital at La Roche-Posay, in a news release. "La Roche-Posay is committed to working toward destigmatizing acne and promoting acceptance for all skin types."  In 2020, La Roche-Posay founded Acne Positivity Day on September 1st.

"I'm excited to support a brand like La Roche-Posay who is committed to promoting acne positivity and acceptance," adds New York City dermatologist Evan Rieder, MD. "Many of my patients who deal with acne not only struggle to find effective products to treat it, but also struggle with the stigma and mental health effects that come with having breakouts."