Luminora Launches New UPF Sunwear Line

Founded by skin cancer surgeon, Dr. Ali Hendi, and his designer wife, Azi Hendi, the Spring/Summer 2017 collection from Luminora launched in May with 12 foundational pieces priced from $60 to $485. Luminora™ is a new luxury sunwear collection made with the revolutionary Luminology Technology™ fabric that provides UPF (Ultraviolet Protection Factor) 50+ rated sun protection, blocking 98% of UVA/UVB rays. 

The newly patented, all natural, environmentally safe plant-based oil with which the fabric has been infused with will never wash out, the company says. Unlike other sun protective clothing currently on the market, luminora™ pieces have not been treated with chemicals and hard metals that weaken and eventually disappear after washing. luminora's sun protection is permanent and wearable season after season.