'Me & My Inner Circle' Launches on World Psoriasis Day
October 29 is World Psoriasis Day, and Almirall recognized the occasion by launching an awareness campaign called “Me & My Inner Circle,” with the support of the International Federation of Psoriasis Associations (IFPA), the company announced.
The campaign features Alma, representing a patient with psoriasis, and is aimed at drawing attention to the vital role that family members play in the lives of those affected by psoriasis. It acknowledges that the challenges faced by psoriasis patients often extend beyond the individual to include their loved ones, who often must adjust their lives to provide necessary care and support for the patient. For many patients, their families are a crucial source of strength and encouragement as they deal with the impact of their disease.
“By launching the 'Me & My Inner Circle' campaign, Almirall is committed to addressing the full impact of psoriasis on people, which goes beyond the skin and physical symptoms,” Dr. Volker Koscielny, Chief Medical Officer at Almirall, said in a press release. “Psoriasis, like many chronic diseases is affecting their overall wellbeing and that of their families and loved ones. We hope this initiative will help addressing patients’ needs, as well as offer support to their families and friends.”
Alma, who is featured in a video as part of the campaign, says her family’s connection to what this condition means is essential to ensure she does not lose hope. She also shares the challenges faced by families of psoriasis sufferers and expresses her gratitude for the unconditional support she receives from her mother, partner, dermatologist, friend, and child in managing her condition.
“My family’s empathy and the help they provide are essential for my physical and psychological balance,” Alma said.
Almirall has been a pioneer in incorporating a measurement of patient wellbeing into clinical studies, having gathered data through the POSITIVE study, which involved 782 adult patients with moderate-to-severe plaque psoriasis from across Europe. The results revealed, for the first time, the disease's impact on the social and emotional wellbeing of patients and their families, underscoring the unmet needs in managing not only psoriatic patients but also their loved ones.
The company is also actively supporting IFPA's “Family” campaign for World Psoriasis Day, aimed at raising awareness about the impact of psoriatic disease on family dynamics. This year’s theme underscores that people affected by psoriatic disease—either directly or indirectly—deserve unwavering support, acknowledging the challenges not only faced by patients but also by their loved ones.