The partnership includes a $10,000 donation from Bimini Bay Outfitters to the MRA's lifesaving grants program.

The Melanoma Research Alliance and Bimini Bay Outfitters, a leader in high-performance outdoor apparel, are partnering to accelerate research into melanoma and promote sun safety among outdoor enthusiasts. 

Alongside a series of educational content rolling out from both organizations, the partnership includes a $10,000 donation from Bimini Bay Outfitters to the MRA's lifesaving grants program and a commitment to donate 10% of all proceeds when customers shop through this dedicated link.

"Our customers love the outdoors, and for almost 30 years we've developed the apparel outdoor enthusiasts need to make the most of it," says Bimini Bay Outfitters President Bob Feld Scott, in a news release.  "We are excited to partner with the Melanoma Research Alliance to promote sun safety."

Through the partnership, the two organizations will develop and promote a variety of sun safety educational materials specifically for outdoor enthusiasts, that covers topics including:

• Never Intentionally Tan. 
• Wear UPF Clothing. 
• Wear Sunscreen. 
• Avoid Peak Rays. 

"We are absolutely thrilled to partner with Bimini Bay Outfitters to promote sun safety among outdoor enthusiasts," says Melanoma Research Alliance President & Chief Operating Officer Stephanie Kauffman. "We want people to understand that you can be sun safe while enjoying the activities that you love."